Why We Give

A Note From Robert Conrad

Robert Conrad

Meet WCLV co-founder Robert Conrad, and see how you can ensure your support of your favorite programs can continue for years to come.
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Terry Kovel

Terry Kovel

“We watched WVIZ on our black-and-white TV set when it began in 1965 and have volunteered since the first auction. The changes in programming (color), technology (high definition) and importance to Cleveland and Northern Ohio has been possible because of donations and bequests from many sources, especially viewers.

I have included Ideastream Public Media in my will so future generations can learn, enjoy and discover new interests with WVIZ, WCPN and WCLV.

What I really wanted to say is it’s grown dramatically since the 60s and now has programming for everyone, shows that are targeted to a small audience that don't appear on commercial stations.”
—Terry Kovel, Antiques Expert and Author, Shaker Heights

Addie Crnko

Addie Crnko

“What better way to contribute to the greater good than to support public television. I have spent hours watching Ideastream Public Media, knowing what I see there cannot be found anywhere else. My favorites include documentaries by Ken Burns, Rick Steves’ travel segments and ‘Call the Midwife’.

Where else can such a variety of quality programming be found? I feel my planned gift helps keep this priceless cultural institution strong and accessible to all. Like anything of value, it should not be taken for granted.”
—Addie Crnko

A charitable bequest is one or two sentences in your will or living trust that leave to Ideastream Public Media a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

Consider simple language such as I give _____ [the sum, percentage, or description of property] to Ideastream Public Media in Cleveland, Ohio, to be used for its general tax-exempt purposes, but without other restriction as to use.

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to Ideastream Public Media or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to Ideastream Public Media as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to Ideastream Public Media as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and Ideastream Public Media where you agree to make a gift to Ideastream Public Media and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

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