A Note From Robert Conrad

Dear friend,

I want to thank you for listening to 104.9 WCLV over the years, as the station truly exists for you, the listener. As you know, 104.9 WCLV was established in 1962 as a commercial operation and was extremely successful on many levels.

However, in the late '90s, my partner, Rich Marschner, and I began to think about how we could secure the future of the station. So began our journey from commercial radio to public radio. Hence, on January 1, 2013, the ownership of 104.9 WCLV was donated to ideastream, and it became the nation's newest public radio station.

WCLV 104.9 ideastream dedicates its programming to the preservation of classical music on the radio in northeast Ohio. We believe programming should highlight exciting local arts and musical organizations with live broadcasts of area performances by The Cleveland Orchestra, Apollo's Fire, ChamberFest Cleveland, and students and faculty from The Cleveland Institute of Music, Baldwin-Wallace University, Oberlin Conservatory, Cleveland State University and many other fine ensembles.

All of this incredible programming takes funding, which is why WCLV Classical 104.9 periodically invites you to consider providing financial support. While we strive to raise dollars for current budgeting needs, we must also think about the future.

That is why I included ideastream in my will. I believe WCLV is an important institution in northeast Ohio and should be preserved. I hope you will agree and will consider including WCLV 104.9 ideastream in your will, as well.

Together, we can ensure that WCLV continues to preserve classical music, entertain listeners and influence future generations.


Robert Conrad

Robert Conrad
Co-Founder, WCLV

A History of WCLV

WCLV was established in 1962 as a commercial radio operation. The station was successful on many levels, especially in establishing relationships with the northern Ohio arts community and was hosted by knowledgeable, talented and enthusiastic live-air hosts.

In the late '90s, WCLV owners Robert Conrad and Richard Marschner began to think about the future of the station, as they were aging and time was passing quickly. While there were many offers to purchase WCLV, they felt the station was an important institution in Northeast Ohio and should be preserved. With the advice of The Cleveland Foundation, urging from the newly established public broadcasting organization ideastream and a decade of consideration, the stockholders decided the future of WCLV involved an association with ideastream. On January 1, 2013, the ownership of WCLV was passed to ideastream, and WCLV Classical 104.9 became the nation’s newest public radio station.

The transition from a commercial station to a public station occurred in other markets, as well. These transfers of ownership required the acquiring entities to pay millions of dollars for the classical outlets. This was not the case for WCLV and ideastream, however. The stockholders of WCLV generously donated the station to ideastream and, by extension, to the community.

It gives great satisfaction knowing you are out there on the other side of the radio, or smartspeaker, smartphone, tablet, or desktop or laptop computer. Classical music lives on...thanks to you!

You can help ensure classical music lives on for generations to come with a planned gift. Contact Ella Fong at ella.fong@ideastream.org or 216-916-6154 to learn more about this type of giving or for help finding the right gift for you.

A charitable bequest is one or two sentences in your will or living trust that leave to ideastream a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

Consider simple language such as I give _____ [the sum, percentage, or description of property] to ideastream in Cleveland, Ohio, to be used for its general tax-exempt purposes, but without other restriction as to use.

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to ideastream or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to ideastream as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to ideastream as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and ideastream where you agree to make a gift to ideastream and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

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